ihear keeps Superdrug’s hard of hearing customers "in the loop"

Superdrug Stores plc, one of the UK’s leading health and beauty retailers, has chosen iHear to provide induction loop systems to make shopping easier for its hard of hearing customers.

As part of its expansion and refresh programme, Superdrug has installed the MiniLoop^® Mains induction loop system in over 400 stores throughout the UK.

‘We thoroughly assessed equipment from six vendors’, said a spokesperson from Superdrug’s Health, Safety and Insurance Department, ‘out of these iHear proved to be easy to install, simple to use, reliable and great value for money.’

She added: ‘At Superdrug we take our responsibilities under the Disability Discrimination Act very seriously. We want to treat all customers the same and offer good customer service. The MiniLoop helps us deliver this high level of service to our customers who have hearing difficulties.’

About Superdrug plc

The MiniLoop Mains induction loop system is available in over 400 Superdrug stores throughout the UK, with plans for all 700 stores to be fully equipped with the MiniLoop by the end of 2006.

Superdrug is the United Kingdom’s second-largest health & beauty retail chain, attracting more than seven million customers to its stores during the Christmas season alone. The successful Superdrug formula is attributed to its commitment in maintaining an extensive range of its own well-recognised and high quality brands. Superdrug currently operates 700 stores in England, Scotland, Wales and Northern Ireland.

Superdrug is one of the health & beauty retail brands from the A.S. Watson Group (ASW) family. With a history dating back to 1828, ASW has evolved into an international retail and manufacturing business with operations in 31 markets worldwide.